What? Another video featuring Rye Rye on the same day? Yes. And 'New Thing'? Oh my, soo GOOD! The track is produced by J.O.B, Mad V & Ryan Origin and is actually a cut off Rye Rye's long awaited debut album. The official video comes in collaboration with designer Prabal Gurung and is directed by Kenneth Cappello and everything is inspired entirely by Gurung's line, from the design, down to the lighting.
Watch and listen below:
Rye Rye - 'New Thing'(Prod. by J.O.B, Mad V & Ryan Origin)